Get to Know North Bay Ford

Shopping for a car can often feel like a long, impersonal, and frustrating process, especially if you try to do it all on your own. The good news? You don't have to. At North Bay Ford, our friendly, knowledgeable team is here to make your car-buying journey simple, straightforward, and even enjoyable.

For more than 70 years, we've proudly served Santa Cruz, becoming one of the area's most trusted and top-rated dealerships. We've learned that our success comes down to one thing: people. From our dedicated team members to our loyal customers, relationships are at the heart of everything we do.

What Sets North Bay Ford Apart?

When you shop with us, you'll notice the difference right away. We put people before profits, value your time, and believe in keeping things transparent. That's why we offer:

Car Price Match Guarantee: We'll match most competitor deals!

Zero Aftermarket Addendums: No alarms, coatings, or hidden fees!

Locally Trusted: We are Santa Cruz's highest-rated Ford dealer!

Reassurance: No gimmicks, no surprises!

Shop From Home: You don't have to set foot on our lot to buy!

Great People Selling Great Vehicles

That simple idea has been the key to our business and the reason we've grown for more than seven decades. We believe in the quality of our vehicles and, just as importantly, in the quality of the people who help you find them. That's how we've become the highest-rated Ford dealership in Santa Cruz.

Your car-buying journey starts with friendly, knowledgeable salespeople who take the time to truly listen. We want to understand what matters most to you—whether it's the latest new Ford vehicle or a reliable used car—so we can help you choose the right fit.

From there, we'll walk you through your options, answer your questions, and guide you without pressure. Our approach is centered on your needs, not on making a quick sale. That's why so many of our customers drive away happy, knowing they've found a vehicle they'll love for years to come.

Help With Financing and Maintenance

As we said, finding the right vehicle is only part of the process. Figuring out auto financing can feel like the most complicated and stressful step, but that's where we come in.

Our finance team is here to simplify things for you. We'll sit down with you to go over every available option, explain the details in plain language, and help you choose a plan that works for your budget and lifestyle. Whether you're considering a loan, lease, or special financing offers, we'll guide you to the best fit. And remember, our Price Match Guarantee means you'll never wonder if you could've gotten a better deal somewhere else.

But our support doesn't stop once you drive off the lot. Keeping your vehicle in great shape is just as important, and our certified Ford service center is here to handle it all—from quick oil changes and tire rotations to more complex repairs when the unexpected happens. Our skilled technicians know your Ford inside and out, and our goal is to keep you safely on the road for years to come.

No matter what you need while shopping for or enjoying your vehicle, you can count on us to be here to help.

North Bay Ford: The Easiest Place to Buy

The right people make all the difference in your car-buying journey. At North Bay Ford, we've built a team dedicated to helping you every step of the way—from finding your perfect vehicle, to financing it with confidence, to keeping it in peak condition for the long haul.

No matter what you're looking for, we're here to help you find it and to make the process as stress-free as possible. After nearly a century of serving Santa Cruz drivers, we know what it takes to make car buying easy. Contact us today, and let's get you on the road.